Wednesday, March 4, 2009

Establishing a new Web analytics program: Day one

I've read a number of "web analytics in a new age" type books. My favourite being, Avinash's book, an hour a day. I have also worked in web analytics for over 5 years. Now, today, I am going to try to start a new way of doing web analytics within a large Canadian corporation and you know what? I am a little nervous. I don't have complete support from the executive group yet and I really don't know what I don't know. I do have a plan, an iterative plan, and I strongly believe in this plan. I look forward to the challenge and any insights, advice that might come my way.